Get off the floor.
Get paid every month. Guaranteed.
One membership, one price, live in your first 90 days. Coaches run the floor so you do not have to. Your training business pays you in 12 months, or we work for free.
Stop living on lessons.
Start owning a real baseball business.
Profit First OS is a 12 month partnership. One membership, coaches who run the floor, and a business that pays you whether you are in the cage or not.
If your training business stops making money the second you stop throwing BP, this is for you.
You are booked solid, parents love you, teams want cage time, but your bank account does not show it.
You tell yourself “this is just how baseball is” while you juggle rent, staff, travel teams, and winter cages.
You did not start coaching to live in a cage. You started to build something that lasts.
PFOS is for the coach who is done treating their calling like a side job.
Real Client Results
Same coach. Same market. Different model. Four starting points first, then the rest of the room. Every one of them ran the same four moves.
Mike Gervasi
60 days from the end of his playing career
Trey Hannam
29 days, brand-new remote offer
GFinny Baseball
14× revenue on 8 hours a week
Outfront Hitting
4× revenue, 100% recurring
No building. No staff. Same four moves.
| Coach | Before | After | The catch |
|---|---|---|---|
| Cody FowlerFranklin, IN | $6K a month | $15K a month | Under 15 hours a week |
| Nick CarderiNew York City | $6K a month | $18K a month | While teaching full time |
| Michael LangFargo, ND | $6K a month | $20K a month | 4 months |
| Jake MartyIllinois | $4K a month | $14K a month | 60 days |
| Jordan StoufferBoulder, CO | $7K a month | $25K a month | Solo, no building |
| Dakota SillOmaha | $0 | $7K a month | 45 days |
| Hudson EppOmaha | $0 | $5K a month | 60 days, 19 years old |
| John OltmanLincoln, NE | $3K a month | $80K a year | On the side. High school teacher. |
They started where you are.
| Coach | Before | After | The catch |
|---|---|---|---|
| Kyle HuckstorfIowa | $0 | $20K a month | 9 months, fresh off college ball |
| Andrew KeckSt. Louis | $0 | $20K a month | 14 months |
| Kyle SchneiderPennsylvania | Teacher | $150K a year | On pace this year |
| Will HaynieNashville | $60K a year | $300K a year | On pace this year |
| Josh GriffinIllinois | College player | Facility owner | Under 12 months |
| Nate PallottoNew Jersey | $316 in checking | $150K+ a year profit | Started with $316 in the bank |
| David WessellsNew York | Built on credit cards | Six figure profit | 12 months |
Bigger floor, same moves.
| Coach | Before | After | The catch |
|---|---|---|---|
| Jaden FeinDenton, TX | Solo coach | $50K a month | His own facility in 9 months |
| Rafael FiguereoNew Jersey | Losing money | $30K a month | Wife quit her job |
| Josh KautenIllinois | Big facility, big team | $175K last month | On pace for $1.6M a year |
| Connor and GarrenMacStrength, FL | $40K a month | $75K a month recurring | Expanding to multiple locations |
Real clients, real results, not typical. We do not promise revenue, profit or a return. Your results depend on your work, your market and your business.
Your training business should work harder than you do
Picture twelve months from now.
- You walk in at 4pm. Cages are full. Staff is running the floor. Parents are billing on autopay. You are not in a cage. You are leading.
- Revenue is driven by clear memberships, teams, and programs that renew. Not random lessons and last minute rentals.
- You know your numbers. You open a dashboard and see profit by team, coach, and offer. No more guessing.
- When a kid asks for a one off lesson, you plug them into a simple offer ladder that serves them and grows your margin.
- Your phone buzzes and it is not a crisis. It is your processor sending predictable deposits.
- You leave for a weekend tournament and the business does not fall apart. It runs on the operating system you installed.
Why you are stuck
(and it is not your work ethic)
You did what every good coach does. You opened a cage, filled the schedule, and said yes to anyone who wanted time. The problem is the model, not the effort.
- You are trapped in hourly and package lessons that reset to zero every month.
- Your pricing was set by what other facilities charge, instead of what your model actually needs.
- You are the offer, the marketer, the closer, the scheduler, and the janitor.
- Agencies and grow your gym coaches keep pouring more leads into a leaky bucket.
- You have no operating system for offers, staff, numbers, and seasons. Just habits.
So you raise prices a little, add another camp, start a travel team, hire one more part time coach. It helps for a month, then the same problems come back. You do not need more tactics. You need a baseball specific operating system that makes the business work whether you are on the floor or not.
What Our Clients Say
4×his businessin 3 months
“Before working with Collier, I had a decade of professional baseball experience and five years in the MLB, but I lacked organization and clarity on how to build a business that could truly impact the next generation of players. Collier helped me create systems to organize and execute my knowledge, shifting my business model from an hourly employee to a partner in my clients’ journeys. In just three months, I quadrupled my business. Collier’s faith-driven leadership and inclusion of my wife in the process made me feel supported and motivated from day one. If you’re ready to grow and lead, Facility Coach will challenge you to be your best.”
“I just hired a guy. I’m going from 4,200 square feet to just over 7,000.”
“Some clients have LTV’d me $25K at this point.”
Four moves. That is the whole system.
Profit First OS is a 12 month, done with you operating system built for baseball and softball training businesses. Four moves, installed in this order.
Know your number
The profit target that buys back your life, built from your real costs.
One offer
One membership. One price. Card on file. With a term.
Lean delivery
Written standards so your coaches run the floor without you.
Own the rhythm
Locked in monthly money. Five numbers every Monday.
Every result on this page came from these four moves, in this order, across 150+ training businesses.
We run the 12 months like a season
Preseason fixes the model. In-season fills it. By months 9 to 12 the target is you off the floor.
Fix the model and the price
One membership, one price, families moved over in one wave. Every hour is worth more.
Fill the schedule
The right kids first, then more of them. Your staff’s schedule fills next and recurring revenue stacks.
Buy back your time
Written standards, hiring and training, with you off the floor as the target.
What makes this different
Six reasons owners pick this over an agency, a mastermind, or another gym coach.
Built only for baseball and softball
Cage economics, team rentals, and offseason seasonality are the whole design. Every play has been run inside a training business.
One membership, one price
We build recurring revenue from one membership with a term and a card on file. Lessons stop being the business.
Front loaded cash
The 90 Day Cash Sprint puts real money on the board early instead of theory you get to test next year.
Your team can run it
Skill packs and templates so funnels, emails, and SOPs get built without you touching them.
We measure everything
You send your numbers, we adjust the plan quarter by quarter. No vibes, no guessing.
Our money where our mouth is
A written gross profit guarantee. If you do the work and the profit is not there, we refund you or keep working for free.
Case Study
Case study · Talley Performance, Huntsville AL
$1,281 in ads turned into $12,600 a month in recurring revenue.
Blake ran the offseason campaign on the exact structure we install: one offer, one price, a paid front end that feeds a monthly membership.
12 months from “I built a job”
to “I own a business”
Everything inside Profit First OS. Elite CEO includes all of it, plus private access to Collier and Blake.
Blueprint Intensive
One deep session on your numbers, prices and schedule. You walk out with your targets for the year. Week 1.
90 Day Cash Sprint
One membership, one price, families moved over in one wave. Recurring revenue locked in by Day 90.
Two group calls a week
A strategy call and a working call with hot seats, every week, so momentum does not stall.
Weekly office hours
Bring the half built thing and we fix it live. Finished work, not homework.
Quarterly reviews
We check the numbers and write the next 90 day plan. Four times a year.
Unlimited access to the Facility Coach team
Ask anything, any day, in the community. The team answers in writing so the plan is on record.
Private community
Serious baseball and softball coaches only. Every coach on this page is in the room.
Hiring funnels
Job post, application funnel and interview scorecard. Hire coaches who run your standard.
Staff training
Session standards and a training plan so a new coach runs your standard in week one.
The PFOS portal
Checklists, templates and playbooks for offers, sales, pricing, schedules and staff. Built for baseball.
AI Skill Packs
The same tools we use. Your staff can draft ads, emails, scripts and SOPs in minutes.
6 months of CRM free
Track leads, trials and members. Automate follow up. See your pipeline.
What Actually Lands In Your Hands
Engines are the concept. These are the artifacts you own at the end, whether you keep working with us or not.
- Your Freedom Number, built from your real costs, not a guess at a goal.
- One written offer with its price, its term, and its recurring floor.
- A pricing model you can raise against without losing the room.
- Assessment protocols so every athlete is measured the same way.
- Session flows and curriculum written down, not carried in your head.
- Staff KPIs and a hiring bar so a coach who is not you can hold the standard.
- A content and ad system that shifts belief before it quotes a price.
- Lead scoring and speed to lead rules your team follows without you.
- A monthly scoreboard: net, churn, cost per lead, value per athlete.
- An owner calendar that has your name on fewer sessions every quarter.
If you leave after twelve months, you leave with all of it.
When you want a bigger building
Coaches run the floor. A lender funds the building. You run the business.
SBA lender list
Our list of SBA lenders who fund training builds. Ready when you are.
The numbers first
We run your model before you sign a lease, so the building pays for itself.
Staff before square feet
Hiring funnels and staff training so the new floor runs without you.
Enroll within 48 hours and you also get
Three bonuses built to get money and standards moving in your first weeks.
Week 1 pricing call
Your new price and membership locked in your first week.
Founding Member Launch Kit
Scripts, emails and a timeline to fill the new membership fast.
Staff Standards Pack
Scorecards and session standards for your first hire.
Two ways in
Same four moves. The difference is how much of it we do with you and how much we do for you. We tell you which one fits on the call.
The group program
- Starting point
- $5K to $20K a month, solo coach
- Access
- Group calls, office hours, and the team in Circle
- Front end
- We coach you to build it
- Marketing
- Coaching and reviews
- Guarantee
- Written guarantee. Do the work or we keep working with you for free
Private access. We build the front end.
- Starting point
- $25K+ a month with a team
- Access
- Private calls with Collier and Blake, plus all of Profit First OS
- Front end
- We build it for you, landing page and follow up
- Marketing
- 6 months of hands on support on your numbers
- Guarantee
- Written guarantee. Do the work or we keep working with you for free
Also inside Elite: a Quick-Start Revenue Accelerator after your first onboarding call, two private onboarding calls, and your plan locked in 14 days.
The gross profit guarantee
Show up, implement the plan, and share your numbers.
Do the work. If your gross profit is not up by the number we agree on together in 12 months, we will either:
- Refund your tuition in full, or
- Keep working with you for free until you get there.
A guarantee on our work, not a promise of income. It requires reasonable participation: calls attended, plan implemented, numbers submitted.
Who This Is Actually For
We would rather tell you no than take your money. Read both columns before you book.
This is for you if
- You are ready to switch to one membership at one price.
- You are doing $5K to $20K a month solo, or $25K+ with a team.
- You are on the floor most hours and want off it.
- You will raise your price and rebuild the model in the first 90 days.
- You want to be told the truth about your numbers.
This is not for you if
- You want a lesson menu, not one membership.
- You want to stay the only coach on the floor.
- You will not raise prices.
- You want a quick fix.
- You will not show up to the calls.
FAQs
How much time do I need for this each week?
My business is small. Will this work for me?
Do you run my ads or build my funnel for me?
What if my parents freak out when I change pricing?
I have been burned by coaches before. How is this different?
What if I miss calls?
Can my staff join the calls?
What happens on the call?
What does it cost?
Will I get chased by a sales team after I book?
When does it start?
About Our Founder
Collier Buttgen is the founder of Facility Coach. He has spent his career inside training facilities, not consulting about them from a distance. He has built the offers, run the ads, hired the coaches, signed the leases, and made the payroll.
Facility Coach exists because he kept meeting brilliant coaches who had built themselves a job with worse hours and less security than the one they left. The coaching was never the problem. The business around the coaching was.
Profit First OS is the system Collier wished someone had handed him: one offer priced properly, delivery that does not depend on the owner, marketing that shifts belief before it ever quotes a price, and numbers you actually look at. Today that system runs inside training businesses across the country, from coaches renting cage time to facilities doing multiple six figures a year.
Stop guessing.
Start operating.
If you coach baseball or softball and want the business to pay you every month, book a call below. If we are not confident we can help you earn back the tuition in profit, we will tell you no.
Pick a time below. Thirty minutes on Zoom with our team.
We walk through your numbers, your model, and what is in the way.
If it is a fit, we tell you which way in, Profit First OS or Elite CEO. If not, you hear that instead of a pitch.
Book your call
Pick a time that works. You will get a confirmation with the Zoom link by text and email.
Thirty minutes. Bring your numbers. If we are not the right fit, we will tell you.